Written by on March 5, 2024

Written by: Karabo Peter


Two-time Rugby World Cup champion, Eben Etzebeth announces a groundbreaking partnership with Berocca. The brand announced the collaboration to mark a union that is geared towards bringing consumers closer “to the action.” The partnership between the International Rugby Player ties perfectly with the brand to support consumers, such as athletes to stay sharp and physically fit to reach their full potential.

The towering lock expressed his excitement, “I am thrilled to join forces with the Berocca brand. The brands commitment to support peak performance aligns perfectly with my own goals on and off the rugby field. Together, we aim to inspire individuals to unlock their full potential.”

Along with encouraging consumers to take care of their physical and mental health and demonstrating to them the opportunities that come with sports, the partnership also features exclusive content that highlights Etzebeth’s training regimens and way of life, which are all centred around enhancing health and wellness.

“We are thrilled to welcome and collaborate with Eben as we continue to grow the Berocca brand presence in South Africa. Eben’s resilience, dedication towards excellence, and relentless pursuit of success and performance makes him an ideal partner to communicate our trusted formula of achieving the right mental and physical performance,” says Nompumelelo Thwala, Senior Brand Manager for Berocca at Bayer Southeast Africa.

Bayer hopes to change the way people think about health and wellness by sharing knowledge that inspires to think beyond traditional ideas of healthcare and daily responsibility for personal healthcare.

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